(FOR IMMEDIATE RELEASE)
CONTACT: Brian Hawkins
(619) 300-4221
brian@stylexplorers.com
NEW GLOBAL OUTLET FOR STYLE IN 36 COUNTRIES & 220 CITIES
Trendsetters and people of style have a new gathering
place to share, be inspired and discover what's hot, what's
not & what's next
(SAN DIEGO, CALIFORNIA) - MAY 23, 2008 - StyleXplorers.com is an online lifestyle magazine and social community where trend-setting individuals exchange opinions about what's hot, what's not, and what's next. Just two months following its launch in March 2008, StyleXplorers.com has been featured in broadcast and print including Fox and Riviera Magazine. The community has already welcomed members in 36 countries and more than 220 cities. StyleXplorersTM is also becoming an offline destination with Parties in Style at various boutique hotels and clubs in member cities.
StyleXplorersTM has been created by and for people who enjoy and enrich life through the expression of style, while sharing inspirations and expanding personal and professionals relationships. StyleXplorers is for those who like to share their style, ideas, opinions and creativity with other innovators and early adaptors around the corner and across the globe.
From another perspective, this new lifestyle destination is an alternative to the superficiality of many current online communities, per founding partner, Brian Hawkins (an agency executive and professor of marketing at the University of California San Diego) "StyleXplorers perfectly fits the need for expression among the more lifestyle passionate and information seeking generation of well-traveled and educated Generation X and Y." Brian points to demographic research showing that 50% of the people in the 20- through 40-something age group today "live alone in urban centers and are looking for new ways to meet people who share their lifestyle and enrich their daily routines."
StyleXplorersTM leads the global media and lifestyle trend as social networks transform into social societies, where individuals meet online and later offline through gatherings at select entertainment and hospitality venues. StyleXplorersTM is also a community where brand managers, designers, product manufacturers, musicians, artists and destinations, among others, can meet and converse with current and potential customers.
StyleXplorersTM is working in its US home market, San Diego, with Fashion Group International www.fgi.org, and will act as a media partner and participant "voting booth" in San Diego's first "Passport to Style" with opportunities for members to participate as "Style Correspondents" interviewing designers, merchandisers and other style makers. This is likewise a model for national and global expansion.
For further information on StyleXplorersTM visit www.stylexplorers.com or contact Brian Hawkins at brian@stylexplorers.com or 619-300-4221, and for information on Fashion Group International, contact Felena Hanson at felena@fgifocus.org or 619-889-7852
