More than Fashionable, an Icon (Havaianas)

Rio de Janeiro,

If you live in the Northern Hemisphere, chances are good that the winter blues have set in and you are dreaming of Carnival and Mardi Gras. The cheap alternative to booking a flight is to tune into Havaianas.com and open the senses to a complete Brazilian experience. 

 Havaianas is a brand of flip-flops, except they are not called flip-flops, since the company understands a thing or two about brand management. Instead these sandals are Havaianas, the genuine and colorful article. Launched in 1965, the Havaianas brand logo adorned a revolution in footwear, designed on the model of the Japanese flip-flop, but made with Brazilian rubber. In the mid-1990s Havaianas found its path as a differentiated product that connotes Brazil as much as Corona taps into the sun of Mexico. The Top, as the new model is called, is a single-color flip-flop that will win over the hearts and minds of the well-to-do. Havaianas are fashionable, celebrity-worthy accessories.

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