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City Highlights

Clothing, Accessories & Shoes

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Made in China Couture! (The People's Shoe)

7 August 2008

Shanghai,

Spotted by Brian

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Report value: $$ (low price)

Report style: Classic

If you are looking for the next big thing in fashion, look no further than China and The People's Shoe. Take some canvas and a bit of leather, add in some communist charm, and what do you get, some pretty nifty kicks.

So what's the story behind the shoes, they're a common shoe for migrant workers in Shanghai and they are nothing less than a brilliant import from China that, rather than being just a cheap knock-off, are just what the hip American kids will want tomorrow. The cost? just $39 for these basic kicks that cost about $3 in their home Chinese market.

The company donates a percentage of their yearly income to charity, moreover (this year to The Starfish Project) their packaging is green and simple.

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