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Brand & Nation Merge (Fiat 500)
5 October 2008
Torino, 
Spotted by Chris
Overall rating:
Report value: $$ (low price)
Report style: Retro
It belongs to all of us... the new spot for the FIAT 500 is one that I think belongs among the best in the world, why do I say this? It is one that makes the viewer think, cry, laugh, sigh, respire, embarassed and proud, such a range of emotions for a country, Italy, that I have feared so much lately to have lost it's emotion. Thank you FIAT and 500, this little mouse reminds us who we are. No wonder that FIAT is having record sales again! See all three versions of the video I am sorry no translation is available.
Comments on Brand & Nation Merge
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Felix said on October 5, 2008 at 22:07
I have the new one it is so great - I like this advert too
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AachSouthAfrich said on October 5, 2008 at 06:15
Very nice, but what does it say???
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Brian said on October 5, 2008 at 05:21
I love this spot campaign, I had it on my Facebook profile last week, thank you Chris, we LOVE FIAT 500 and your reports!
