South African (Darkie)
2 November 2008
Cape Town,
24 Kloof Street (google maps)
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Report value: $$$ (mid price)
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One of the biggest hits at the most recent Cape Town Fashion Week. The Darkie brand combines style and culture. It stands for originality, innovation and quality. Since their launch in 2002, the label has steadily increased its clientele and points of sale, whilst still retaining a unique South African character.
Darkie is a small company, kept alive by a young and creative design team that lives and breathes street fashion and South African township culture. It was founded by Themba Mngomezulu, a drop-out B-Com student, who got introduced to the fashion world through his mother who was selling used clothes.
The afro comb logo is in use across all segments of the Darkie product family, which has expanded significantly over the recent years. The Darkie Corporate segment covers clothing manufacturing projects, whereas Darkie Recycled is taking the brand back to its roots, its core and main focus, the recycling of used clothes
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