Diwali: India's biggest holiday

Delhi,

Diwali, India’s Festival of Light that falls in either October or November of each year, is the most important holiday for the Indian community. It’s a time to participate in family traditions as well a huge commercial opportunity for businesses, retailers and vendors that cater to the needs of the growing Indian community. Indians celebrate the holiday with lavish meals, lighting clay lamps, elaborate house décor, fireworks, exchanging sweets and much more. Diwali is the Indian communities gift-giving season that celebrates the victory of good over evil or the uplifting of spiritual darkness. Indians including individuals, small business, and large corporate houses budget for Diwali at the beginning of every financial year.

Diwali is a strong tradition in India, but in other parts of the world it’s limited by the geographical and cultural context of businesses in the Indian community. Now, with the increasing numbers of Indians all over the world, as well as increasing evidence of weak Diwali practices the holiday has become an opportunity for eco vendors and businesses all over the world.

 

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