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Cosmetics & Beauty Care

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Brazilian Rustic (Phebo)

23 March 2009

Rio de Janeiro,

Spotted by MindyVanKirk

Overall rating:

out of 0 ratings

Report value: $$ (low price)

Report style: Rustic

Phebo is one of Brazil’s most traditional consumer brands. Founded in 1930, Phebo traces its roots in Belém do Pará in the Amazon region. Known for their distinctive and crafted fragrances, colorful packaging, vegetable-based bar soaps and personal care products. Phebo is synonymous with pleasure, sophistication, wellbeing, and Fashion.

Much of their packaging is eco-friendly, made of recycled glass and printed with organic dies. Phebo soaps have a long tradition in Brazil. For 65 years, these pure glycerin soaps have offered a refreshing bath as an antidote for the sweltering tropical heat. Their exotic, spicy fragrances are what we would expect from the passionate Brazilians.

The product design concept is made in house, lending an extra special touch to this rustic yet sophisticated product line that harkens to bygone days of Brazilian romance.

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