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Think global, act local (Vodafone)

17 April 2009

athens,

Spotted by Anna-Maria

Overall rating:

out of 1 rating

Report value: $ (inexpensive)

Report style: Innovative

Perhaps a bit revolutionary for Greece, but big multinational player Vodafone decides for a new attack: think global, act local.

While walking on Akadimas avenue in the center of Athens I realized I was surrounded by bus shelter advertising posters of Vodafone, however their communication method failed, I didnt get the message!

Vodafone Greece decided to exclude the Greeks, by speaking directly to its product specific target market offering: cheaper calling from Greece to Albania, so everything was written in Albanian and being direclty communicated to Greek-Albanians, the biggest immigrant group in Greece.

Shakespeare used to think it is all Greek to him, but I guess its all Albanian to me;)

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