Check out the new Vodafone TV commercial released in Inida. Vodafone has clearly stayed consistent on it simplicity aspect of ads. It puts accross a very simple message using the simplest analagies. In my opinion its an excelent way to communicate a diverse audience such as that in Inida where they do not have to use any regional language or any cultural aspect but focus on the simplicity of the message which is basically their add on applications to the mobile srvices.
A very good example of advertising to a mass audience.