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50 Cars or 1 Bus? (flygbussarna)
30 April 2009
Stockholm, 
Spotted by Brian
Overall rating:
Report value: $$$ (mid price)
Report style: Innovative
This has got to be one of the most brilliant viral marketing campaigns that I have ever seen. Created by Sweden's airport bus service "flygbussarna," the campaign goal was to point that Co2 emissions from 50 cars with an average of 1.2 riders each far exceeded one bus capable of carrying 50 people.
The campaign constructed a bus out of 50 junked cars placed in the form of a bus and located along the freeway to the airport. The campaign createrd enormous buzz and attracted the attention of numerous media and social medias.
Comments on 50 Cars or 1 Bus?
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SocialButterfly said on May 3, 2009 at 02:36
awesome idea!
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Anna-Maria said on May 2, 2009 at 12:08
What if they would have made this design of 50 junked cars as a sticker and would have put it on real busses driving around town?!
