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Oglivy's "ZooZoo" does magic in India (Vodafone)
http://www.youtube.com/watch?v=-79FXTYTSSE (google maps)
ZooZoo does more magic in India. Its surprising how fast the new ad campaign, by Vodafone, has caught up with the mases. Previosuly in my report i emphasized on the simplicity factor of this ad campaign but now that i think of it ..more than simplicity what Vodafone has done here is captured the attention of the entire country by crati this caharacter ZooZoo. Now off course,m such a capaign spreads like fire by word of mouth and is seen as a big impact on FB fan pages etc. more and more people are also observed to make ZooZoo their profile picture.
Hats of to Oglivy who dreamt up a small community of incoherent, maniacally laughing, wingless bird things called Zoozoos.
Mostly the Zoozoos do terrible things to each other and laugh. Each piece ends with some trite tie-in back to Vodafone.
Comments on Oglivy's "ZooZoo" does magic in India
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MindyVanKirk said on May 11, 2009 at 17:46
Brilliant!
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Julia Smola said on May 7, 2009 at 09:41
These characters reflect so many human behaviors. Even some "real cast" ads can't produce so much what's going on inside ZooZoo campaigns.
