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More Than Meets the Eye! (Turkey)

12 May 2009

Istanbul,

Spotted by Brian

Overall rating:

out of 1 rating

This is a fantastic video produced by UK Trade & Investment.

Turkey is currently the world's 15th and Europe's 6th largest economy, and is predicted to be one of the 10 largest economies in the world by 2050. It is also a perfect springboard from Europe to Central Asian and Middle Eastern markets.

With an average growth rate of 2.2%, Turkey boasts some of the highest rates in the OECD from 2002-2007 and is continuing to grow, despite the current downturn. This huge market has a population of around 72 million, 50% of which is under the age of 28, making it an excellent platform to grow your business overseas.

This kind of market requires that you spend time with local business partners to develop trust and understanding. Investing this time and effort will help you to really get to know your Turkish colleagues and build a successful, sustainable business relationship.

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