The ultimate all-in-one device! (Pomegranate Phone)

Nova Scotia,

Before reading the report, please first visit the website or watch the YouTube video…

 

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After visiting the website or watching the video, you’ll see an amazing device that puts more things in the palm of your hand than you ever thought possible. Seems like a miracle by offerring many features (such as video projector, live voice translator, coffee maker, harmonica, and shaving razor, among the other standard features of a mobile phone), unfortunately Pomegranate Phone is just a fictional mobile phone.

Actually Pomegranate Phone is the latest campaign of Nova Scotia. For the ones who may ask what Nova Scotia is: It is a small province located on Canada’s southeastern coast and the most-populous province in Atlantic Canada. Offering a rare experience to the people who live in, do business in, and come to visit the province, Nova Scotia seems (or lets say sounds) like a paradise. When you click "Release date" on the website, detailed information about Nova Scotia and its culture is displayed.

This place-branding program aims to attract interest in Nova Scotia and establish it as a desirable place to live and do business. The important thing here is the quaintness of the campaign. They say: “Someday you’ll be able to get everything you want in one device. Today you can get what you want in one place.” Pretty ambitious, isn’t it?

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