Webkinz fuels kids sharing and learning (Webkinz by Ganz)

worldwide,

Webkinz pets are lovable plush pets that each come with a unique Secret Code. With it, you enter Webkinz World where you care for your virtual pet, answer trivia, earn KinzCash, and play the best kids games on the net.  But to get more points online to take care of your pet (buying a house, food, etc) you have to play educational games.

This brand has achieved amazing awareness in a short amount of time with creative methods:  limiting distribution (witness parents frantically searching for pet of the months), extending its product categories (charms, figures, clothes), strategically placed distribution (Limited II, candy stores, Hallmark, postal mail places for last minute gifts).  And last by not least it truly taps into the mind of children (imaginative worlds to take care of pets.)

And here is the beauty of the brand 1) kids spread the news about Webkinz themselves to other kids because they play with each other online – it’s one of the largest build brand communities achieved in the shortest amount of time 2) parents can endorse it because it’s educational.

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