Clothing, Accessories & Shoes
The newest trend in the Netherlands: Plakkies!
Plakkies (African word for slipper) is a very nice cause marketing initiative to sell slippers from used car tires in South Africa. It is an initiative of the Delft Technical University and KidsRights and all profits will be donated in full to orphan projects in South Africa. Dutch retailers are even participating and selling the slipper without taking any margin into account.
Aside from the slipper itself, (designed by the famous Dutch shoedesigner Jan Jansen, and available in purple night, cool grey and hot pink, denim blue and brown sun for EUR 39.95), the project is one beautiful marketing campaign. The website is great, the communication is funny (completely in South Afican language, which is a sort of Dutch dialect), several good causes get awareness and benefits, from KidsRights, to South African culture and of course environmental awareness (recycled shoe). Completely supported and sponsored by the Dutch community it is amazing how a project on a scale like this is taking off.
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