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I-Aroma. Add Fragrance to web experience (NTT COmmunications)
Releasing odors in movie theaters to enhance the viewing experience is an idea that's been around for decades now. Now NTT Communications, a wholly-owned subsidiary of Japan’s telecommunications behemoth NTT, takes the idea to another level: The company today announced the development of a "fragrance communication" system that makes it possible to send smells over the web.
NTT Communications is currently recruiting monitors for their so-called i-Aroma service, which will go through a test run from mid-July to the end of August. i-Aroma is based on a USB device (15cm tall) that contains six base oils, which are mixed and vaporized depending on the online commands the diffuser receives. As a result, a number of different fragrances will waft from the machine.
