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Video ad in Magazaine (Entertainment Weekly)

5 September 2009

New York & Los Angeles,

Spotted by Julia Smola

Overall rating:

out of 10 ratings

Report value: $$$$ (high price)

Report style: Innovative

When Entertainment Weekly subscribers within Los Angeles and New York get to the middle of their copy of the September 18 issue they will find a wafer-thin video screen, just over two inches wide, which will turn on and start playing video footage.

The video player, which was developed by a US company called Americhip, is packaged into a fixed magazine insert and the technology is similar to the chips that play music in some greeting cards. CBS and Pepsi's video ad begins with an introduction to the "video-in-print" technology, starring characters from the show 'The Big Bang Theory', who explain how to use the player.

The video player has a battery charge lasting 65 to 70 minutes and can reportedly handle up to 40 minutes of video. It can be recharged with a mini USB cable as there is a plug-in on the back of the unit.

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