Street Art Meets Sweet Style (Adidas MOMO Y-3)

New York,

Most people prefer to put their modern art on their walls rather than their feet, but to each his own... for those who prefer to wear their art, Adidas and Y-3 have teamed with New York artist MOMO to add his street art to the Adidas Y-3 HAYWORTH II MID.

 

MOMO, the grafitti artist whose vivid geometric explosions can be found tagged in and around Manhattan has collaborated with Y-3 on a limited-edition sneaker, and in my book they are awesome!

 

Momo painted three different designs to be cut and formed into a pattern. How it would look in the end was a complete surprise to the artist, he says, fortunately a good surprise. The 350 pair of these artistic kicks will retail for about $380 at Y-3 stores. I am sure even at tthat price they will not last!

 

MOMO is already a standout on the street art scene with his abstract renderings on the streets of NYC, he is much like a 21st Century Keith Herring. The collection features three versions which reflect Momo’s high flying style and unique design skills. They tell me they'll be available in October at exclusive  Y - 3 retailers.

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