Fit Furnishings (Arik Ben Simhon 2009 Collection)
22 September 2009
Tel-Aviv, 
110 NAHALAT BINYAMIN ST (google maps)
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Report value: $$$$ (high price)
Report style: Modern
Arik Ben Simhon is an Israeli designer whose latest furniture collection was inspired by sports equipment and elements found in the gym.
They are modern, high quality, sophisticated leather and upholstered pieces that take their design cues from the protective pads worn in sports like hockey and skateboarding and the metal tubular elements of work-out machinery.
About the new collection, 
Ben Simhon says “For the new collection I started by looking at 1930s movement photography and juxtaposed this with fashion. Sport has been pivotal in fashion since the 70s with functional high performance sports clothing moving from the sport hall and streets to a high fashion context. I wanted to capture this with furniture that is made to the highest quality but that maintains a cool informal edge.”
“In uncertain times I hope to evoke positive emotion and give people a piece of furniture which they will want to live with for years, an “investment piece” both from the practical aspect but also the emotional”
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