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City Highlights

Marketing & Advertising

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Product swap (l'Oreal, Grolsch, Burger King)

27 September 2009

all,

Spotted by Anna-Maria

Overall rating:

out of 1 rating

Report value: $ (inexpensive)

Report style: Innovative

After the famous Burger King Whopper campaign where Facebook friends could be traded for a free burger, there has been seen an immense (European) increase in 'swapping and exchanging' marketing promotions.

Perhaps also to blame/thank our credit crunch, it almost seems that we have gone back to times where currency was not worth a penny;)

From Media Markt electronics retailer to beauty giant L'Oreal or Grolsch beer brewer, they all seem to encourage consumers to trade in competitors products for in return offering free/discount items.

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