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Lacta at first sight (Lacta)
29 October 2009
athens, 
Spotted by Anna-Maria
Overall rating:
Report value: $ (inexpensive)
Report style: Innovative
Lacta, a famous Greek chocolate brand, nowadays owned by Kraft Foods, has impressed me a lot with their online interactive love story branding campaign!
If you like to (literally) cherish every sweet moment of your life, you have to take part in their 17 chapter 'choose your own direction' video that tells the love story of a Greek boy and English girl that meet on a Greek island during summer holidays. Told in flashbacks, the story unfolds the romance between the two and of course it is in your hands whether they will meet again!
I really enjoyed watching the interactive little film where love is at the heart of the brands communication!
Lacta and Love, I guess its definately, my LoveBrand!
