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Marketing & Advertising
Hyundai's Great Marketing Play (Hyundai)
So how many of you had a bad experience with parking lots? Well, doesn't matter how bad it was I bet that this unlucky (or lucky) Canadian guy, named Todd, had the worst experience ever! At least before Hyundai's Market Department got to know what happen to him.
Todd parked his car at a local gym parking lot and went work out. Suddenly, a BMW SUV get into the parking lot to park and literally runs over Todd's 2004 Hyundai Elantra. This footage shows you what happened, and also shows that the BMW driver run away... http://www.youtube.com/watch?v=p_O60m2wj7Y&feature=player_embedded
After seen those images Hyundai Canada together with its digital media agency, Mighty, decided to do something good for Todd. They gave him the brand new 2010 Hyundai Elantra Touring, and as they said, the story had a happy ending.
Check the video that Mighty produced @ http://www.youtube.com/watch?v=JyD6arNlTE8&feature=player_embedded
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Comments on Hyundai's Great Marketing Play

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Sevandija said on March 8, 2011 at 20:09
Fantastic.
Brilliant Ad.
I bet many people out there sent a report to Hyundai as a victim of bad parking job LOL :D

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Larry said on November 13, 2009 at 08:45
Looks real to this viewer!

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Cfpeluffo said on November 10, 2009 at 05:54
I hope so!

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Wind said on November 9, 2009 at 05:09
Funny vid, it is real?

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Cfpeluffo said on November 5, 2009 at 03:33
Well, some people think that this might be fake. Coming from Hyundai I definitely buy it. Who else share the same opinion as I do?


