The New Social Media? (Flash Mob)

New York,

When categorizing this recent and growing phenomena, I was not sure whether to place it under marketing, as it has ben used by companies inlcuding T-Mobile as such, or whther to place it under entertaining as it is certainly for those who participate and view alike, or whether to put it under art as it is definitely performance art.

 

That said, I chose social, as I think the motiviation of participants and outcome for those who view is most definitely social.  The more we seem to work, the more we seem to socialize virtually, the more we at the same time seem to be seeking a real social outlet, some way to connet in 3-D or all D as it may be.  I think this is the motivation behind Flash Mob - oh and add in many of our desires to be heard and seen.

 

So what is it? It is planned, organized and orchestrated group think and act, it is a spontaneous combustion of 100, 500 or 1,000 or more people in one very public location, whether the puppet master is Oprah, T-Mobile or on of 1,000 other Flash Mob planners, the outcome is the same, take a public location as a plaza or train station or a beach, add in a few hundred "actors" and hundreds of unsuspecting bystanders, and finally choreograph 1,000 suddenly appearing stantas in Trafalgar Square, 100 people suddenly in their underwear on the subway, people freezing like stone in Grand Central Station, or beautiful bods dancing on Bondi Beach and you have a spontaneous social event.  Try it, you'll love it!

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