Super Hot Retailer (Superdry Store UK)
9 January 2010
Cheltenham, 
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Report value: $$$$ (high price)
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Now here is a rocket riser in the retailing industry ... Recession be damned! Abercrombie Look Out! Sales of lumberjack shirts, retro printed T-shirts and vintage thrift-style dresses helped Supergroup enjoy a surge in turnover during the Christmas period, paving the way for the burgeoning fashion retailer’s planned stock market flotation later this year.
The Cheltenham-based private company, owner of the Superdry brand and the Cult chain of retail outlets, said like-for-like sales jumped 29 per cent in the five weeks to January 3, compared to the same period last year.
The retailer, which has carved a niche among fashion-conscious teenagers and students by offering trend-setting streetwear inspired by American retro designs and Japanese graphics, is expected to launch on the stock market in the first half of 2010, having appointed Seymour Pierce as advisers late last year.
The group now operates from 39 stores, as well as 54 concessions in House of Fraser stores, and in the last 18 months has expanded into Belgium, France, Scandinavia, the US and Australia. Catch the wave and invest in this stock, high street, shopping mall and Wall Street ... Superdry is poised for a TriFecta!
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