Luxury Taps Social Media to Reach Millenials (iPhone)

New York,

Luxury and fashion brands are learning the essential tools to reach Gen Y consumers between the ages of 19 and 29. The heavy handed messages and approach of the 20th Century are giving way to audiences to be wooed, entertained and informed through sophisticated mobile technology.

According to the Pew Research Center, 75 percent of the Gen Y audience engage in social networking. They are among the most savvy consumers." Gucci are now embracing different ways of creating two way convesation through social media. Gucci are just one of many luxury brands that have launched Facebook and Twitter pages and iPhone applications."

 

Luxury brands including Gucci,  Burberry, Giorgio Armani, Ralph Lauren now use new technology inside and outside their organizations, "Skype-ing between design team and factory" internally, and employing live-streaming and 3-D for external web promotions.

Giorgio Armani are reaching out to this new generation via social media. Armani's company goal is to promote the brand wherever the customer wants to touch it – on their mobile devices, via a social network, on blogs, in store, in print and outdoor media."

More and more, luxury brands are engaging in a conversation with consumers rather than "talking at them".  It's clear that there is a significant shift in the new, more socially-oriented world of brand marketing.

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