Havaianas Soul Collection (Havaianas)

Sao Paulo,

Everyone knows those rubber flip-flops, most of them with the little Brazilian flag on the outside strap, flip-flops that are more than just shoes, they are style, status, and most important they are comfortable, very comfortable.

Ever since 1962, when Sao Paulo Alpargatas launched Havaianas aiming the poor people from "favelas", this simple but unique flip-flop never stopped expand sales and, in 2000, went international becoming one of the most desired Brazilian product ever.

With more than one hundred different colors, innumerable prints, and a few different styles the world felt in love, and for this Spring/Summer Havaianas is introducing the Soul Collection with a product line that goes from "espadrilles" to sneakers and flats.

The collection name - Soul Collection, intends to go back to Havaianas origins, with a bit more of style, color, and the Brazilian way of be. All the happiness and love that you can find in the heart of a Brazilian you will find now in their shoes as well. 

The Soul Collection can be found in Europe and sales will start in Brazil on April, at Havaianas' flagship store located in Sao Paulo, at Oscar Freire street.

The blast is that all products come with a little flip-flop in different colors that can be used as keyring or just leave it attached with the shoes if you want. 

I have 3 Havaiana's flip-flops, and several "espadrilles" - alpargatas - that I use everyday to go almost everywhere and now I cannot wait to see what Havaianas came up with...

 

I found a video in Havaiana's factory in Sao Paulo, Brazil, so we can feel a little bit closer, intimate, to it. Enjoy it! 

 

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