Defining Lifestyle Brand (SeaVees)

Santa Barbara,
27 West Anapamu Street, Nº 304 (google maps)

I introduce you to one of my favorite lifestyle brands, one that combines history, heritage and captures the consumers spirit of music, sport, leisure, film, celebrity and entertainment. SeaVees is continuing their celebration of color with a limited edition series of Pantone footwear.

 

Each style in the shoe line is named to celebrate an influential date in 1960s California history. The 09/63 style celebrates the founding of Pantone and the launch of the Pantone color matching system a momentous occasion for anyone in graphic arts, advertising, design and creative industries. The 05/66 slip-on celebrates May, 1966 and the Beach Boys release Pet Sounds in Hawthorne, California. Essentially a solo project for founder Brian Wilson, the work is widely recognized as the most influential album ever recorded.

“For the first time in their 45 year history, Pantone has allowed an external design team into their hallowed archives. SeaVees has selected seven vintage colors from the original Pantone color guide. The palette, chosen from the only authentic guide known to exist, epitomizes the cool, casual style of California in 1963.”

The site is a pure joy to explore if you are a history and cultural buff like myself with Southern California lifestyle from the 1960's celebrating art, architecture, music, film, celebrities, entertainment and culture from the Golden State's golden age.

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