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City Highlights

Marketing & Advertising

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Larger than Life Advertising (BMW)

30 May 2010

Singapore,

Spotted by Chris

Overall rating:

out of 1 rating

Report value: $$$$ (high price)

This is perhaps the best use of 3D technology I've seen. The video below can only do so much as opposed to asctually seeing this larger than life advertisement. "Watch as we transform busy office buildings in Singapore from a symbol of work, into a symbol of Joy," BMW said to advertise the event.

The special event designed by BMW for the both expecting and unsuspecting citizens of Singapore is said to be only a preview of the carmaker's entrance into the realm of 3D TV. The 2 minute long clip was projected on twin office buildings in Suntec City. The ad combines, under the BMW Joy 3D taglinein an ad campaign that combines urban art with a classic video game technique like Pacman and Pong.

The ad says, "work, work, work, only if it brings you joy, joy, joy..." I think we will see more creativity to come from BMW and 3D TV.

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