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How Far Can a Brand Extend? (Ed Hardy)

31 May 2010

Los Angeles,

Spotted by SocialButterfly

Overall rating:

out of 2 ratings

Report value: $$$ (mid price)

Report style: Rock

Ed Hardy by the arguably brilliant christian audigier is one of the success stories in fashion from the past decade, following his kidnapping of the urban glitz style and tee shirt lines, his brand has extended to everything from shoes, vodka, air freshners and condomes.

The question I would ask is, how far can a brand be extended before it snaps. I think this rubber band needs a little tension relief lest it risk in fact snapping it's products from the boutique retail to the cheap. What do you think?

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