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Social Media vital for Real Estate
To have a website today is considered expected today. Social media marketing is what the consumer expects. Becuase about 90 perent of people starting their searches online, Dov Silberman, a broker owner of Re/Max Platinum in Sellden has a Web presence with 30 real estate sites of his own, to capture different audiences. A few month ago he started a fan page on facebook, that also has links to some of his websites, Posterous, Youtube and Twitter. Two other attendees of the annual Tech Fair said that clients want them to be as tech-savy as they are. Lisa Lauricella an associate broker sais that Faceboook allowed her to expand her sphere of influence. It is not advertising, “it is relationship-driven“, sais the senior vice president for marketing and technology of Daniela Gale, James P. Retz.
