Found between beautiful Monterey, and Legendary San Fransico California, there is a little surf town named Santa Cruz. Out of this city there have come many name brands such as Oneil. One of the lesser known brands is that of Santa Cruz Boarding Co. The free spirited style of products they create captures the strange mixture of the hectic and the quaint. For those who lead an active and busy lifestyle, but appreciate a certain element of grassroots chill factor, Santa Cruz clothing might catch your attention.