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Ambient Marketing (IKEA)

25 April 2008

San Diego, CA,

Spotted by Borja

Overall rating:

out of 2 ratings

Report style: Innovative

Ambient marketing, guerrilla marketing, viral marketing... It has become a phrase that has taken on the meaning of mean non-traditional, low-cost, highly effective marketing effort.

Ikea is one of the companies who best materialise this kind of marketing. It´s promotional campaings always look for the surprise, for something different, because I think Ikea is different. Is incredible how a brand can achieve a so broad target!

IKEA recently converted the Kobe Portliner Monorail into a colorful moving showroom to promote the new retail outlet at Port Island. This funky guerrilla marketing train has a colorful exterior, nifty upholstery and quite some style. Now that makes train traveling an even more pleasurable experience.

Enjoy it!!

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