Marketing & Advertising
British Street Meets British Beat (Fred Perry)
30 April 2008London,
Spotted by Brian
Report value: $$$$ (high price)
Report style: Mod
I love mod, indie, pop and electronic, I love Fred Perry, I love video,, therefore I love the new Fred Perry Subculture ... this is the new lifestyle brand ... a fusion of music, video, bands whose personal style reflects and influences the brand, and the customer and vice versa.
Fred Perry has enjoyed a unique relationship with music for over 50 years. Today, Subculture is running a series of special features on 'heritage' labels over the coming year. Each music label has had a major impact on the progression and development of popular music in the UK. With many of the artists having a direct influence on the contemporary sounds of today.
This more than any other trend is the new lifestyle, see how many other brands you can find that are likewise entering the new lifestyle zone.
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