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Moving with Target
6 May 2008
Tokyo, 
Spotted by Hisako.M
Overall rating:
Report style: Other
Since bus-wrapping advertisement methods have diffused in many countries, occasionally we could see advertiser’s effort what they want to make a different through creative, message, or the way to use wrapping stickers. When I saw them at the first time around 10 years ago, I felt it seemed guerilla marketing. However now it is very common advertisement tactics and I would likely to use this method for consumer-targeted, time-utility products or services. If there are widely bus transportation services, we could reach the target market in segmenting geographic, demographic, and psychographics behavior condition as well as specific period of time. Without exception, I enjoy watching these kinds of advertisement “spots” in center of Tokyo and easily recognize what happen right now. I always wonder this idea could adapt many different ways,,,,,
Comments on Moving with Target
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Brian said on May 10, 2008 at 09:15
This type of marketing actually was first undertaken in the 1993 by Crystal Pepsi... the company that created these photo-realistic wraps remains a leader ... www.buswraps.com
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Anna-Maria said on May 6, 2008 at 22:48
In Holland some buslines tell on the back of the bus from which stores they will pass! A prime example of Micro Business Clusters where local independant retailers join forces and boost their neighborhood.
