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Brazilian Soul (Osklen)
18 February 2008
Rio de Janeiro, 
Spotted by Alex Coquet
Overall rating:
Report value: $$$$ (high price)
Report style: Trendy
This brand is one of the fanciest in Rio. It’s a casual brand that represents all the “carioca” style without being something old-fashioned or for tourists. It’s a beach brand that all the trendy people in Rio wear and the variety is from shoes to caps.
You will find Osklen in any big mall or the shopping streets of the upscale Southern Neighborhoods of Rio. Today, thanks to an international taste for Brazilian style, Osklen can even be found in NYC, Tokyo or Milan you will be able to find a store.
The conceptual articles confected in its fashion studios in Rio and Milan makes the brand more than fashion, but a vehicle that communicates the unique Brazilian lifestyle.
