Tanishq Jewelry (Tanishq)

San Diego,




Over two  hundred craftsmen worked for 600 days, moulded 400 kg of gold and precious and semi-precious stones to recreate jewelleries of Mughal era in a historical romantic India movie” Jodhaa Akbar”.Tanishq is India’s largest and fastest growing jewelry brand in India, started in 1995. Designed  jewellery worn by Aishwarya Rai (Miss World, 1994), who plays the Rajput princess Jodhabai and Hrithik Roshan, who features as Mughal emperor Jalaluddin Akbar, in the movie. "The wedding set, which Aishwarya wears in the film, is very heavy. It weighs around three-and-a-half kg. But that was how women lived in India those days and it is authentic. The handcrafted jewels on display are breathtakingly beautiful and give an insight to India's glorious past. Ornaments were created keeping in mind its relevance to the two rich Indian traditions.The interesting thing about most of the jewelery is as many as five craftsman worked on one single piece. The jewellery was handcrafted. Currently, Tanshiq has 102 stores across the country. They are planning to open 30 to 35 stores this year. They are also opening two stores in the US in the next six to eight months.

 

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