Tata Motors Rolls Out the $2,500 'Nano' in India (TATA)

Hyderabad,




Tata Motors unveiled the world's cheapest car Thursday, bringing car ownership closer to millions of consumers in emerging markets. The 4-seater Nano, with an engine around 625 cc, will have a dealer price of 100,000 rupees, or $2,500, and will go on sale later this year. Taxes and profit margins will push up the price for buyers, but it will still cost about half the cheapest car currently on the market.

The compact but curvy Nano stands in sharp contrast to the luxury Jaguar and Land Rover brands that Tata is negotiating to acquire from Ford Motor."Let me assure you and our critics the car we have designed will meet all safety norms and all foreign environmental criteria," Ratan Tata, the Tata chairman, said at the Auto Expo in New Delhi as he unveiled what has been dubbed the "People's Car." Hundreds of people crowded into the pavilion to catch the moment, standing on chairs to get the best view as Tata introduced the car and then drove it onto the stage.

Tata planned the car years ago as a safer and affordable alternative for the millions who often ferry families of four, plus baggage, on motorbikes and scooters."It's a dream come true," Ashok Singh, a constable with the Delhi Police, said at the show. "I look forward to buying that car. My wife will be really happy."The car arrives at a time when oil has topped $100 a barrel, the move to fuel-efficient "green" cars is gaining momentum, and a wave of nostalgia has spurred sales of brands such as BMW's Mini and the Fiat 500 Cinquecento.

Tata has said it will initially produce about 250,000 Nanos and expects eventual annual demand of 1 million units.It has sent global car makers scurrying to make their own version of a low-cost car to meet the needs of cost-conscious consumers in emerging economies such as China, India and Russia.Ford this week said it would build a small car in India within two years, while the alliance of Nissan Motor and Renault, which has made a big success of its no-frills Logan sedan, plans a $3,000 car with India's Bajaj AutoVolkswagen, Toyota, Honda and Fiat have also said they are looking at small cars for emerging markets where strong economic growth has made car ownership a reality for millions.Tata said it would focus on the home market for two to three years before considering exports of the Nano to Africa, Latin America and Southeast Asia.

Latest views

Marked as favourite