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Cause Marketing & CSR

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Have we met before? (Pepsi)

16 May 2008

San Diego, CA,

Spotted by Meg

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"Have We Met Before?"

Over seven billion Pepsi cans will be corvered with recycling messages provided by National Recycling Coalition as part of Pepsi's new recycling campiagn.

The purpose of the campaign is to show that new aluminum cans are produced with at least 40% recycled aluminum. This is also designed to commuticate the benefits of aluminum can recycling and encourage Pepsi comcumers to make recycling a part of their daily lives.

This is great envrionmemtal marketing strategy because it make the consumers feel that they are doing something helpful for environment when they're drinking Pepsi and recycling it.

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