Adidas vs. Nike (Adidas and Nike)

San Diego, CA,




BEIJING OLYPICS ARE COMING. CHINE HAS BEEN SPENDING TOO MUCH FOR THAT GERAT ORGANIZATION. ON THE OTHER SIDE SPONSORS ARE TRYING HARD TO GRAP PEOPLE'S ATTANTION. THE BIGGEST COMPETITORS BETWEEN SPONSORS ARE NIKE AND ADIDAS. BUT WHAT I OBSERVE IS THEY ARE COMPETING IN DIFFERENT WAYS. ADIDAS IS STILL THINKING LIKE 80'S. THEY ARE FOCUSED ON TEAMS, TEAM WORKING'S IMPOTANCY. BUT ON THE OTHER HAND NIKE CATCHED THE MARKET OR IN OTHER WORDS CERATED THE MARKET BASED ON INDIVIDUAL LEADERS. THIS IS REALLY IMPORTANT BECAUSE PEOPLE ARE BECOMING LIKE THESE FAMOUS CHAMPIONS NOT LIKE TEAMS. THE OTHER BIG DIFFERENCE BETWEEN THEM IS ADIDAS STYLE, ITS LINES. THEY SEEMS LIKE 90s. THEIR COLORS ARE STILL BLACK WHITE AND GREY. BUT ON THE OTHER SIDE NIKE CREATING NEW DESIGNS NEW COLORS WHICH ARE EASILY CATCHING PEOPLE'S OR CONSUMERS ATTANTION. WHAT WE SEE IS ADIDAS IS CONTINUİNG TO BEHAVE SAME FOR THE BEIJING. I THINK THIS IS GOING TO HURT THEM.

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