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Adidas Sparks Creativity (Adidas)
25 May 2008
San Diego, CA, 
Spotted by Sistermaryagnes
Overall rating:
Report style: Blend of Style's
I enjoyed watching this video about a contest Adidas sponsored: a group from the East and West coast each had to decorate a giant shoe. Adidas has some great downloads on this link, including a Facebook application, where users can upload and display their own Adidas videos. They really are trying to tap into viral marketing, as well as into individual creativity.
