Nike is pobably one of the most well known sports companies around at this time. And why is this? Well, one would have to say for their maarketing.
Nike definately has a way of making themselves known. People are able to recognize their logo immediately and their slogan "Just do it" is simple yet cool and memorable. I mean adidas doesn't really have anything like that. Their comercials definately appeal more to the individual and are more upbeat. this definately appeals to the athletes of today.