After checking into Nike's appeal to runners a couple of nights ago, I was curious to see what some other companies are doing. Adidas has a cool modern website, but nothing as compelling as Nike's global running club with the training program and chip shoe inserts. However, Adidas does have a lot of good info for runners, and advice on training, etc. So, they are making an effort to connect with their runners, but I would say Nike is well ahead of them in real appeal.