With the upcoming summer olympics, many sports companies are stepping up their advertisements to attract the huge olympic audience. Who is doing the best job at the advertising? That is up to those who are taking note of these advertisements. The adidas advertisements I have been seeing seem to be for those who are the athletes, but those who just enjoy the joy of playing a sport with their friends. Recently launching the "Impossible is nothing" campaign, showing essentially that anything is possible. These adds are also showing that there really is a hero in everyone it just depends how you look at them.