Which Commercial is more Intriguing (Nike, Adidas)

United States,




No matter where they are viewed, online or television, commercials can either connect with their target audience or the target audience can completely reject it. Two companies with the similar target can often find making a commercial unique in order for them to be remembered over the rest is quite difficult. When advertising to China, Nike clearly had a better commercial for the audience they are trying to reach. People in China are more likely to find a commercial representing each of their unique talents rather than them just rooting for other people to win is more appealing. However, in Adidas' commercial, the unity of the country could be quite compelling. By watching the reaction to each company and watching the awareness of each of them, one will be able to tell which commercial has done better. So far, Nike seems to be having a better reaction to their commercial.

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