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ADIDAS/NIKE...Who Wins in China? (ADIDAS/NIKE)
28 May 2008
Beijing, China, 
Spotted by Brianolson
Overall rating:
Adidas, the official sportswear sponsor of the 2008 Beijing Olympics is suffering severely by the choice of their media marketing. The dark gloom and images of large bodies of people take away from the individualist image that the chinese people are longing for. Nike has created ads that are showing the power in the individual which has created a dynasty in the sales between the two companies.
