The art of Product placement magazine
The traditional commercial break is dying. Ok, maybe not Anna Nicole Smith cold yet, but still. Between our beloved TiVo, peer-to-peer and video on demand, we watch less and less ads, almost perceived as some annoying pollution that ruins the intensity of an episode of 24 or kill the fun of Scrubs.
Something had to be done. Movies, TV shows, videogames, virtual universes… They’re becoming the new hot vectors for advertisement industry. For one simple reason: you can’t escape it. The market is hard to evaluate, but according to different studies, we’re talking of billions of dollars there, with some exponential growth expected in the years to come.
This magazine is dedicated to product placement. The ones you love, the ones that make you scream, the new trends and what could be invented.
Magazine editor
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Name
Since
City
Country -
Philippe
February 27, 2008
Paris
